SEO & SEM Long Tail Keyword Marketing Strategy
Long-tail marketing strategy for SEO and SEM often returns up to 200% higher conversion rates than short tail generic keywords. These longtail keywords can be highly profitable for the term SEM (search engine marketing) in terms of low cost or bid to bid and large return on investment per click. It is easy for these keywords to rank well in organic searches due to the low amount of competition with SEO. The strategy behind long-term keywords is finding keywords that people search for everyday and adding or excluding the most competitive keywords.
For SEO, keywords are less competitive in the long run and it is easier to rank well this way or in other words, easier to show on the first page of an organic search result. These days, short tail keywords or generic keywords are nearly impossible to rank well, and usually, a site will require almost a miracle to unseat or replace the top-ranked site for a given generic keyword. Most long-tail SEO success will come from publishing several weekly articles centered around select long-tail terms. These long terms should be several times the browser title, page file name, page header, article title, and of course, the written article. Without original content, these long keywords will not work only for SEO. Our article creates quality content for SEO, explains the necessary steps to create unique, original content. Internal links and filenames are optimal locations for long-tail keywords. Reserve the main page and topic for the short tail keyword and locate the long anchor link within these pages.
With SEM, the Longtail marketing strategy works in essentially the same way. Choosing to advertise with the longest key terms as opposed to short-tail key terms shows higher conversion rates for sales and trips. This is mostly due to the fact that people searching through long-tail keywords are usually ahead in the buying process. These potential customers or visitors know what they want to buy or read about.
Finding the right Longtail keywords may seem daunting at first but, with a little creativity, it will be easy to choose the most effective Longtail keyboards. Start by placing yourself from the point of view of the customer. Imagine a situation where you are ready to buy or conduct extensive research. Think of short-tail keywords that you can search for first and then expand. Avoid using stop words such as and, or, but, If you come up with a long-term word, such as a strategy for long-tail keywords, consider how to remove the word using long-tail marketing strategies and make the keyword more specific. You can be even more specific by using the SEM Long Tail Keyword Marketing Strategy. There are many tools and resources available to help you find the right long-tail keyword such as Google AdWords Keyword Tool, Word Tracker, and Hit Tail. These programs provide keyword suggestions as well as data for the competition and search volume of selected keywords.
The benefits of using Longtail keywords are endless. Google has stated that 20–25% of searches have never been seen before. This means more opportunities for traffic and sales at a fraction of the competition. The best part is that every day new, fresh long and wide terms are available. Creating new keywords is easily done by removing, adding, adding, or creating long-tail key terms that you are already using.
I hope this article adds to your knowledge.
Thank you
Shubham Chopra
Marketing Savior
